November 29, 2024 – 7:01 AM PST
NORTH BERGEN, N.J./RALEIGH, N.C./LONDON (Reuters) – As retailers reopened their U.S. stores after the American Thanksgiving holiday, some locations found small clusters of early Black Friday shoppers waiting outside stores for exclusive merchandise, such as Taylor Swift’s new $39.99 Eras Tour book sold only at Target stores.
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But several East Coast big-box store locations and shopping malls were relatively quiet before 9 a.m. Eastern on Black Friday.
Hoss Moss, a 58-year-old chef from New Jersey, stood outside a Target store for the first time in 15 years to buy the Taylor Swift Eras Tour book for his teenage daughter.
“Black Friday is just not what it used to be,” he…
