HYBE’s Feud With ADOR CEO Min Hee-jin, Explained

NewJeans.
Photo: Korea Pool/AFP via Getty Images

Since grabbing the world’s “Attention” with their July 2022 debut, NewJeans — the K-pop group made up of members Hanni, Minji, Haerin, Danielle, and Hyein — has topped the Billboard 200, scored collabs with Apple and Coca-Cola, and inspired some truly … unforgettable covers. But since late April, they’ve been wrapped up in something of a family feud: Their parent company, HYBE, is fighting to get rid of their label ADOR’s CEO, Min Hee-jin. On September 11, NewJeans themselves livestreamed an ultimatum for HYBE to reinstate Min within two weeks. “She is integral to NewJeans’ identity, and we all feel that she is irreplaceable,” Danielle read.

Depending on who…

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