Facebook’s identity crisis is driven, in part, by teenage users abandoning it for the endless supply of short videos on TikTok. Responding to this trend, the social media platform tested out a video feature for select US users called Facebook Reels last year and launched the feature globally in February.
Videos on Facebook Reels are under 30 seconds and presented in a vertically scrolling feed. Facebook parent company Meta already attempted to build a TikTok-esque experience into Instagram (also called Reels,) so the emphasis on short videos is no surprise.
For those who still post on Facebook, the following tips will help you understand the new option and experiment with creating videos. If you’ve already migrated to another platform, Facebook Reels is unlikely to become your new obsession, but it could be a decent secondary location for the content you create.
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