How to Boost the Price of Your Tesla? Drive It Off the Lot

The Tesla Pimp has never seen such demand.

Ali Heniche makes his living buying luxury vehicles in Europe and flipping them to dealers to be resold. Pre-pandemic, Tesla owners were happy to take what they could get for their cars.

Now, Mr. Heniche, who is based in Milan, Italy, says demand is so charged he regularly faces bidding wars. Some prospective sellers have so many offers they have taken to organizing them in Excel spreadsheets. Those looking to sell lightly used Model 3s can expect to pocket upward of $4,500 in profit, he said.

“I’ve never seen anything like this before,” said Mr. Heniche, 26, who has been selling cars for about eight years. He got his nickname, Tesla Pimp, from one of his suppliers.

The car market has taken a sharp turn: Some used cars, including lightly used Teslas, cost more than new ones. People can’t get…

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