California scheming!!!
Photo: Jake Updegraff
All your favorite bands, brands, and beef jerkies have one now: a social-media manager. Recently, Jake Updegraff, an independent social-media manager, created a celebrity trend for his client Alicia Silverstone that was worthy and viral enough to be deemed a meme. (In the video, a performer shows clips and character names of her favorite roles set to a jaunty song about names. It spread from Drew Barrymore to Jessica Alba and outward from there.) Updegraff even received a large floral arrangement from “the TikTok team,” congratulating him on starting a “Hollywood trend.” “We bow down,” they wrote. We asked him about going from a fan to a fan-service technician…
