Faux meats battle market realities
Following years of marketing hype proclaiming that fake meats would transform the food industry and modern diets, sobriety has descended on the industry as manufacturers wrestle with declining sales, dissatisfied customers, and difficulties achieving profitability. As the remaining plant-based-meat players scramble to bolster sales and preserve a dwindling market share, meat substitutes are shaping up to be a short-term fad that could not meet expectations. Fake meats will likely remain in stores and some restaurants as a vegan consumer niche but will unlikely displace the animal livestock industry anytime soon.
A Tale of Two Fakes
Fake meats include simulated meat products fashioned from plant and other substitute ingredients (plant-based proteins) and animal cells cultured or lab-grown…
