Harley-Davidson, Inc. is seeking a new CEO after incumbent executive Jochen Zeitz presided over a motorcycle sales downturn and was accused of pushing a woke agenda.
The classic American motorcycle company confirmed the news in a press release Tuesday, informing the public that Zeitz expressed a desire to retire after a five-year tenure as CEO.
He oversaw the company through a recent decline in sales and the pushing — and then subsequent rolling back — of diversity, equity and inclusion (DEI) policies. The CEO and the company have also faced a wave of criticism from disgruntled customers.
Between 2022 and 2024, motorcycle sales dropped in all but one quarter compared to the same quarter from the previous year, according to data from Harley-Davidson – Investor Relations.
In August 2024, the company announced it would be ditching DEI as well as restructuring its Business…
