Just as many of the ugliest online fights begin these days, Brian “Box” Brown, an Eisner-winning illustrator and comic artist, sent a seemingly innocuous tweet. It read, in part, “my former regular freelance employer has let me know they’ll be…Embracing NFTs 
so…we had to part ways.” The then unnamed business, Gumroad, shot back the next day with a now-pinned response denying it had plans to enter the controversial crypto-collecting space, and has since attacked detractors from its corporate account, provided conflicting information and alienated a growing portion of the artist community it serves. How did it get so bad?
Gumroad, for the unfamiliar, is a digital goods sales platform, which hosts anything from art to ebooks to self-help courses. It was built in 2011 by then-19-year-old CEO Sahil Lavinglia, who is perhaps the only consistent figure within the company. Following…
