One of the new ad formats Google announced today will allow brands to link short-form videos they made—or ones they hired creators to film—to their advertisements in Google’s search engine. AI-generated text summaries of the clips will be included below. “I’ve got three Gen Z-ers at home, and watching them shop, it’s very video-based,” said Madrigal.
Google also launched a tool that allows companies to create entirely new, AI-generated product images based on photos from earlier marketing campaigns and pictures that represent their brand identity. For example, a home goods brand could upload a picture of one of its candles and an image of a beach, then ask Google to “put the candle on a beach that looks like this one under some palm trees.”
Shannon Smyth, the founder of a perfume and body-care company called A Girl’s Gotta Spa, said she began using Google’s AI…
