Google won’t kill third-party cookies in Chrome after all, the company said on Monday. Instead, it will introduce a new experience in the browser that will allow users to make informed choices about their web browsing preferences, Google announced in a . Killing cookies, Google said, would adversely impact online publishers and advertisers. This announcement marks a significant shift from Google’s previous plans to phase out third-party cookies by early 2025.
“[We] are proposing an updated approach that elevates user choice,” wrote Anthony Chavez, vice president of Google’s Privacy Sandbox initiative. “Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We’re discussing this new path with regulators,…
