A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest brands despite the company’s own rules against it. Experts say that when combined with other data, this information could be used to identify and target specific individuals.
Display & Video 360 (DV360), one of the dominant marketing platforms offered by the search giant, is offering companies globally the option of targeting devices in the United States based on lists of internet users believed to suffer from chronic illnesses and financial distress, among other categories of personal data that are ostensibly banned under Google’s public policies.
Other lists of American users accessible for a price across the platform raise serious national security concerns, experts say, as they…
