When the Eaton wildfire swept into Los Angeles, Nick Carranza, a 45-year-old content director and producer, rushed to the house of his longtime friend, who was battling 15-foot flames with no firefighters in sight. Together, they managed to extinguish the blaze using water from a neighbor’s swimming pool.
Carranza, a former resident of Altadena, couldn’t sit on the sidelines during the crisis. He and a few of his friends created a “One Love Altadena” GoFundMe campaign to help vulnerable Altadena residents displaced from the fires.
“Altadena is such a diverse community with people from all socioeconomic backgrounds,” Carranza said. “I knew there were going to be people in trouble.”
After reaching an initial target goal of $10,000, their GoFundMe continues to collect money, with proceeds going to help Black and Latino families with their own fundraising campaigns.