Fanatics will replace Adidas as the NHL’s outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday.
The deal runs 10 years. Financial terms were not disclosed. This marks the first time Fanatics branding will be directly on an official player uniform for a professional sports property.
Fanatics has been an NHL retail partner for nearly two decades. It will remain the official manufacturer of a broad range of NHL apparel, including the replica jerseys that it has produced since 2017. Fanatics will also make the uniforms for all NHL on-ice officials beginning in 2024-25.
“This expansion of our partnership with Fanatics is a reflection of our shared commitment to innovation, performance, and serving our players and fans,” NHL commissioner Gary Bettman said in a statement. “Fanatics is a sports industry market leader and with its…
