EU Finds Meta’s ‘Pay or Consent’ Model in Breach of Digital Markets Act

The European Commission has released preliminary findings indicating that Mark Zuckerberg’s “pay or consent” offer to Facebook and Instagram users in Europe violates the Digital Markets Act (DMA).

TechCrunch reports that the European Commission has announced that its investigation into Meta’s controversial “pay or consent” model has yielded preliminary results suggesting non-compliance with the Digital Markets Act (DMA). This finding could have far-reaching implications for the social media giant’s operations in Europe and potentially reshape its business model.

The investigation, which began in March, focused on Meta’s practice of offering users a binary choice: either consent to data tracking for personalized advertising or pay a monthly fee for ad-free access to Facebook and Instagram. The Commission’s preliminary view is that this approach “forces…

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