Dwayne ‘The Rock’ Johnson, Mark Wahlberg bring in millions with celebrity tequila brands

Some Hollywood stars had success in 2024 in the booze business, and one experienced a big setback.

Dwayne “The Rock” Johnson’s Teremana Tequila is the most successful celebrity tequila brand. 

It’s also the ninth most successful celebrity-backed brand among all categories, according to Spirits Business.

Johnson’s tequila company is valued at $3.5 billion, according to Spirits Business.

Dwayne Johnson and Mark Wahlberg’s tequila companies have brought in millions. (Getty Images / Getty Images)

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Below is a look at other celebrity alcohol brands that had a successful 2024.

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