Doritos announced this week their new “Zero Gravity” variety, which will accompany the Polaris Dawn launch. (Credit: Doritos)
Doritos is launching out-of-this-world chips, literally, alongside SpaceX’s Polaris Dawn mission.
Frito-Lay announced in a release that they are making history with their new “limited-edition minis COOL RANCH® Zero Gravity Flavored Tortilla Chip,” as it is the first time Doritos are going to space.
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Doritos is also partnering with St. Jude Children’s Research Hospital in their endeavor, pledging to donate $500,000.
“With every new Doritos innovation, we hope to encourage snackers to pave new paths,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America.
DORITOS® Propels Chip Innovation to New Heights by Sending minis COOL RANCH® Zero…
