Don Julio’s grandson Lalo González launches limited edition High Proof tequila

Drawing from a desire to provide consumers with innovative products harvested exclusively from Mexico, one spirit brand is staying true to its commitment and producing only additive-free blanco tequila as the company continues to grow its product line amid shifts in the spirits’ category.

Eduardo “Lalo” González, grandson of Don Julio and co-founder of Lalo Spirits, unveiled High Proof, a limited-edition release of 108 proof (54% ABV) tequila blanco, which expanded the brand’s portfolio from one product.

“The High Proof is an undiluted version of our 80 proof,” González told FOX Business. “You have a tequila that is not watered down. All the flavors, aromas, the flavor profile of the juice, is kind…

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