The continuing saga of a 21st-century flop.
A recent consumer survey revealed that 46% of US electric car owners wish to switch back to a gas-powered car. In an industry already facing hurdles with charging stations, cost, and public skepticism, consumer distaste over performance and a hefty price tag threatens to eviscerate future EV sales. Despite subsidies and claims of world-saving environmental necessity, consumers are balking in droves at lackluster EV performance in a declining economy.
The comprehensive global survey, released by consulting firm McKinsey and Co. earlier this month, offered insights into the divergence between European and American EV drivers. Behind the obvious consumer concerns over range, cost, and rechargeability are issues not considered by the survey that also may be undermining consumer…
