With the Disney Bundle, you can have it all. Bored of Pixar? Watch the latest Marvel movie. Bored of Marvel? Check out a nature documentary on National Geographic. Bored of animals? Head over to ESPN and gorge on baseball. Still not satisfied? Have you considered gambling?
Earlier this month, ESPN, owned by Disney since 1995, announced the launch of an online betting brand—ESPN Bet. PENN Entertainment, which recently ended its association with controversial Barstool Sports owner Dave Portnoy, will pay ESPN $2 billion over 10 years to use the ESPN brand for the new betting service, set to launch in the fall. And the entertainment industry, in turn, will deepen its association with gambling.
Disney is leaving the bookmaking to third parties: PENN, not ESPN, will be handling the bets. Still, this move shouldn’t come as a surprise. Since May 2018, when the US Supreme Court overturned…
