“Sorry to bring up Dana White, but I think he’s exceptional at what he does. I often tell my team, ‘Pay attention to what they’re doing.’ From live streams and press conferences to graphics, branding, and even the overall look and feel of their events – they set a high standard. While I believe I’m the best promoter in boxing, Dana White is undeniably an icon in the business,” said British promoter Eddie Hearn, openly praising the UFC CEO’s business acumen and his transformative leadership during over two decades at the helm of the UFC.
Under White’s leadership, the UFC underwent a dramatic transformation. What was once a struggling MMA promotion buried in debt is now a global juggernaut valued at over $10 billion. Although the UFC is currently part of TKO Group Holdings, Dana White retains a 9% ownership stake and continues to play a hands-on role in its…
