Sponsors in NASCAR play a significant role, as they are the biggest source of revenue for the teams. Owing to NASCAR’s popularity, brands also get the desired limelight. While a sponsorship might start as a business investment, it has often grown to become a strong relationship between the driver and the company. In NASCAR’s history, there have been some legendary driver/sponsor pairs. Be it Jeff Gordon and Dupont or seven-time cup champion Jimmie Johnson and Lowe’s, the winningest sponsor in NASCAR (84 wins).
However, one pair that cannot be missed from this list is Dale Earnhardt Jr. and Budweiser. The brand sponsored Junior in his initial days in the Cup Series, and the pair took victory lane on 17 occasions. The iconic duo is making a comeback after a decade and a half, and it has taken Dale Jr. down memory lane. In a recent podcast episode, Junior reminisced about the old…
