As a business move, it makes no sense. Then again, not much about the Big Corporate embrace of the culturally leftist diversity, equity, and inclusion (DEI) agenda ever did. On Jan. 24, shareholders of the wholesale club Costco overwhelmingly rejected an attempt to scuttle the corporation’s DEI programs. The pushback came at the strident behest of Costco’s Board of Directors.
Those directors are undoubtedly aware of the crushing financial penalties irate consumers doled out to Bud Light and Target when those two brand-name giants embraced woke causes as a basic business practice. What makes the company’s intransigence seem all the more mystifying is that Costco isn’t some fashionable urbanite boutique. Its customer demographic mirrors that of Bud Light and Target: working-class Americans.
Costco Execs With a Mission
“We owe our success to the…
