Numerous retail executives have continually reiterated how tough economic conditions continue to strain consumer budgets, leading to dampened discretionary spending and prompting companies to cut prices just to drive in-store and online traffic.
However, recent data from Placer.ai shows Costco had a boost in visits during the first quarter, with traffic up 8.9% year over year. In February, visits were up 10.9%. Over the next two months, visits were up 10.5% and 9.2%, respectively, compared to the same time a year ago.
Regardless of what’s happening in the macroeconomy, the company continues to consistently increase traffic and its market share, UBS analysts wrote in a research note led by Michael Lasser.