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Chipotle said that it has been consistently offering “generous portions” in an effort to satisfy the customers who complained on social media that they were getting skimped on the size of their servings.
Interim CEO Scott Boatwright told analysts on Tuesday that proof is on the company’s social media platforms, where he said people are “posting big burritos, big bowls and really excited about portioning they’re getting in the Chipotle brand.”
Boatwright said that it’s a “reverse of what we saw earlier in the year” when many TikTok users began sharing videos of workers assembling their Chipotle bowls, persistently requesting additional toppings.
“We know we’re delivering value for the consumer, especially in this really tight environment, and we’ll continue to lean into that,” he said.
