Dating-tech investors have been looking for love in all the wrong places, but
is trying to change that.
The company said Monday it was making its first-ever acquisition, in French dating app Fruitz for an undisclosed amount. Bumble says Fruitz is one of the fastest-growing dating apps in Europe across countries like France, Belgium, the Netherlands and Switzerland, and it is available in Canada. The app, especially popular with Gen Z, enables users to metaphorically set their dating intentions by selecting one of four fruits symbolizing things like looking for a serious relationship or for a friend with benefits.
Just under a year ago, Bumble made a splash with its initial public offering, selling a unique women-first dating platform led by a woman. But it was a
