Bud Light has recruited the help of two football icons for an ad campaign called “Easy Rounds” as the beer brand continues to win consumers back after a tumultuous year.
The new ad campaign, which debuted at the start of the month, features former Denver Broncos quarterback Peyton Manning ordering a round of Bud Light for everyone at a bar. Manning is seen throwing cans at different people as if throwing footballs, with one person catching a can and sliding onto the ground, only to look up and see retired Dallas Cowboys running back Emmitt Smith.
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The ad ends with Smith and Manning taking their Bud Light cans and throwing them out into the crowd.
The “Easy Rounds” campaign marks the latest move by Bud Light as…
