The Disney Grooming Syndicate’s latest Marvel product, Captain America: Brave New World, imploded during its second weekend of release with an estimated 68 percent box office drop.
This puts the troubled production – that reportedly cost as much as $350 million – in the same territory as previous Marvel flops like Ant-Man and the Wasp: Quantumania and The Marvels, which dropped off by 70 percent and 78 percent respectively during their second weekend in theaters.
The problem here is obvious: the repeat business is not there. What propels a movie into box office glory, especially a superhero movie, is repeat business. Brave New World earned a dreadful (for a superhero movie) B- CinemaScore. Even Marvel failures like The Marvels, Ant-Man and the Wasp: Quantumania, and The Eternals earned a B CinemaScore.
Brave New World’s B- is the lowest CinemaScore in Marvel’s…
