Started with five NBA team owners meeting at a dinner, Michael Jordan-co owned Cincoro Tequila has come a long way. For those unaware, the 5 NBA owners in discussion are Wyc Grousbeck and Emilia Fazzalari, Jeannie Buss, Michael Jordan, and Wes Edens. And now that their co-owned tequila brand is eying $1.8 Billion target, Grousbeck and Fazzalari revisited the original vision for the brand from MJ.
This came during a recent interview of the couple with Haute Living’s Adrienne Faurote. According to Fazzalari, the process began organically, with Jordan emerging as the true tequila connoisseur among the group. “Michael’s original concept was to create a tequila meant for sharing with friends, which is the essence of Cincoro. It is all about sharing with friends and enjoying moments together,” Grousbeck added.
This philosophy shaped the essence of Cincoro, with the group…
