Who will dominate Super Bowl LVI? Madison Avenue’s money is on crypto.
The largest U.S.-based exchange,
Coinbase Global Inc.,
will be running a spot, according to a person familiar with the matter, as well as exchanges FTX and Crypto.com. Canadian exchange Bitbuy has an ad during the Canada broadcast.
Advertising during the gridiron matchup remains the priciest on television: Thirty seconds of NBC airtime can…
