Bed Bath & Beyond CEO Jonathan Johnson explains why Overstock.com rebranded as the iconic retailer and how it plans to navigate the current economic climate.
Beyond Inc. is looking to bring the Bed Bath & Beyond brand back to physical stores more than a year after it went out of business.
On Wednesday, Beyond Inc., which owns brands including Bed Bath & Beyond, Overstock and Zulily, said it’s investing $40 million in the Container Store Group.
Under this new partnership, the companies will utilize a section within the Container Store’s real estate locations to showcase the Bed Bath & Beyond assortment for kitchen, bath and bedroom, which will be co-branded.
BED BATH & BEYOND’S LIST OF STORE CLOSINGS
Container Store CEO Satish Malhotra said the company believes the partnership will help to deepen its relationship with customers, expand its reach and accelerate its return…