Beyond Inc. is looking to bring the Bed Bath & Beyond brand back to physical stores more than a year after it went out of business.
On Wednesday, Beyond Inc., which owns brands including Bed Bath & Beyond, Overstock and Zulily, said it’s investing $40 million in the Container Store Group.
Under this new partnership, the companies will utilize a section within the Container Store’s real estate locations to showcase the Bed Bath & Beyond assortment for kitchen, bath and bedroom, which will be co-branded.
BED BATH & BEYOND’S LIST OF STORE CLOSINGS
Container Store CEO Satish Malhotra said the company believes the partnership will help to deepen its relationship with customers, expand its reach and accelerate its return…