One of the self-proclaimed greatest villains in history is coming to the Super Bowl to take over the world — but only if he can save it first.
General Motors is likely to cause a stir on Sunday when it debuts a Super Bowl commercial for its growing fleet of electric vehicles that reunites the cast of the 1997 hit “Austin Powers.” The goal is to get consumers thinking about cars and trucks that are better for the environment. In the spot, Dr. Evil, played by Mike Meyers, realizes he needs to help keep the environment from deteriorating if he is to have a society to control. And so, he takes over GM.
“We are using climate change as the enemy,” says Deborah Wahl, General Motors’ global chief marketing officer. The automaking giant knows for “a large majority of first movers and the younger population, this…
