Just as Apple was wrapping up its annual presentation of a brand new iPhone on Tuesday—a whole suite of them, plus a watch—the company’s senior vice president of marketing Greg Joswiak let slip that two new iCloud plans would launch on September 18. Somewhat remarkably, the in-person crowd of more than 300 Apple acolytes and members of the global press were more enthused by the new iCloud tiers than they were by the iPhones’ new USB-C port.
These are “iCloud+” plans, signifying a premium Apple service, the kind that might make your wallet wince. The first new iCloud+ tier offers 6 terabytes of cloud storage for $30 per month. The next option up is double the price for double the storage: $60 for 12 TB.
$60 per month for iCloud is indeed pricey. It’s also Apple’s future, one that includes phones or heads-up displays loaded with spatial video, customers paying…
