Analyzing Amazon’s ‘Lord of the Rings’ Character Posters

Photo: The Lord of the Rings on Prime/Twitter

If your main problem with shitty NFT clip art is that it’s too many monkey heads and not enough human torsos, boy does Amazon have the jpegs for you, you weirdo. As part of Amazon Prime Video’s ever-so-meticulous press rollout for its upcoming series The Lord of the Rings: The Rings of Power, the streamer released 20 new posters today on Twitter and Instagram. If you saw them and thought to yourself, Oh, cool, a first look at this highly anticipated series, then you are an idiot, because because in PR terms these are not in fact a first look but rather what’s referred to as “character posters.”

Is this persnicketiness some sort of meta take on LOTR fan pedantry? Is it a riff on…

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