(Bloomberg) — Advanced Micro Devices Inc., taking aim at a burgeoning market dominated by Nvidia Corp., unveiled new so-called accelerator chips that it said will be able to run artificial intelligence software faster than rival products.
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The company introduced a long-anticipated lineup called the MI300 at an event Wednesday held in San Jose, California. Chief Executive Officer Lisa Su also gave an eye-popping forecast for the size of the AI chip industry, saying it could climb to more than $400 billion in the next four years. That’s more than twice as high as a projection AMD gave in August, showing how rapidly expectations are changing for AI hardware.
The launch is one of the most important in AMD’s five-decade history, setting up a showdown with Nvidia in the red-hot market for AI accelerators. Such chips help develop AI models by bombarding them with…
