October 16, 2024 – 6:02 AM PDT
SAN FRANCISCO (Reuters) – Amazon (AMZN.O) on Wednesday announced its first color Kindle e-reader following years of effort to bring the more immersive device to market.
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The ‘Kindle Colorsoft’ carries a $280 price tag that compares with similar devices from other manufacturers available on Amazon in the range of $149 to $330. The Colorsoft relies on LEDs and other technologies to achieve the color display, according to a company statement.
Amazon had tried in prior years to develop color e-readers using eInk — the technology available in its standard Kindles that requires minimal battery power. The Colorsoft will have a roughly eight-week battery life, compared with up to three months for its latest generation Paperwhite e-reader.
The Seattle retailer also unveiled a new Paperwhite…
