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Amazon is raising the price of its Prime membership by $20 a year, citing “increased costs and inflation,” though execs say customers can expect to see new perks along with the price increase.
The new Amazon Prime pricing kicks in on Feb. 18 for new subscribers, with an annual subscription now costing $139 a year, up from $119 previously. A monthly Prime subscription will now cost $14.99 a month, up from $12.99.
Current Prime members will see the price increase reflected after their current subscription cycle ends, with the new price applied to renewals that take place after March 25. Savvy consumers are already finding a workaround to the price increase by signing up for Amazon Prime…
