Amazon Prime Day spending expected to reach record $14B

Shoppers are expected to spend a record $14 billion during this year’s Prime Day, Amazon’s two-day sales event.

Adobe Analytics, which analyzes over 1 trillion commerce transactions online, projected that the first day of the event will drive $7.1 billion in online spending, up 11.3% year over year. The second day is expected to bring in $6.9 billion online, up 9.2% year over year.

AMAZON LAUNCHING SHEIN, TEMU COMPETITOR WITH DIRECT SHIPPING FROM CHINA

Amazon Prime delivery person in van sorting packages, Queens, New York.  (Lindsey Nicholson/UCG/Universal Images Group via Getty Images / Getty Images)

Buy now, pay later (BNPL) services continue to drive some of the spending as it provides…

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