Amazon increases ad spending on X in major reversal: report

Amazon has increased its ad spending on X, which is owned by Elon Musk, more than a year after it removed many of its advertisements from the platform, according to a report. 

Other companies like Apple cut some or all of their spending over concerns of rising hate speech after Elon Musk, a confidante of President Donald Trump and head of the Department of Government Efficiency, bought the platform in 2022. 

Musk has called himself a “free speech absolutist.” 

Apple, which cut all of its spending on X in 2023, is now reevaluating, as are other brands, The Wall Street Journal reported. 

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The Amazon logo displayed outside the Amazon UK Services Ltd Warehouse Jan. 30, 2025, in Warrington, U.K.

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