Alphabet misses expectations on Google ad revenue, sending stock lower

Google parent company Alphabet (GOOG, GOOGL) reported its fourth quarter earnings after the bell on Tuesday, missing analysts’ expectations on ad revenue, the heart of the tech giant’s business.

The stock slid 4% lower in extended trading.

Revenue, excluding traffic acquisition costs for the third quarter, was $72 billion versus expectations of nearly $71 billion. That’s higher than the $63.12 billion the company generated during the same period in the prior year. But investors seemed to focus on the advertising miss.

The company reported continued growth in its cloud business, which has grown in importance to investors because of its usefulness in the development of AI. Google Cloud revenue beat expectations, crossing $9 billion, amounting to a 26% jump from a year ago. The company has been pushing to claim additional market share in the cloud computing market, where it currently sits…

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