“It’s huge. It’s unbelievable. It’s an unbelievable moment, and I’m happy.” Alex Ovechkin said these words after marking his name in hockey by breaking Wayne Gretzky’s record for all-time NHL goals. While fans celebrate his on-ice glory, there’s another empire Ovechkin has built—the one created off the rinks.
Ovechkin’s financial influence resonates powerfully across the branding world, just as his slap shot echoes in NHL arenas. As his legacy evolves, he has strategically grown his income through multimillion-dollar brand endorsements, contracts, and global sponsorship deals. In 2025, he stacked up one of Wayne Gretzky’s records—he has impressive portfolios among NHL players.
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