“It’s just challenging to be a ski racing fan in the U.S.,” said Mikaela Shiffrin ahead of the FIS World Cup’s North American leg. Shiffrin is well aware that decentralized broadcasting rights for skiing are hurting its growth in the States. It’s hard to access the TV. Praising the passionate American fan base, Shiffrin told Olympics.com who sacrifice sleep just to catch a broadcast.
“It’s hard to watch it when it’s not prime-time in the U.S. It’s literally waking up in the middle of the night to watch the run,” the five-time overall World Cup winner told Olympics.com. However, after Shiffrin’s call to promote skiing in the “untapped” U.S. market, a fellow American and alpine skier is taking action. In fact, the wheel is already in motion.
Bryce Bennett hopes to use a popular format to attract more fans
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