Ben & Jerry’s founders are trying to take their brand back after parent company Unilever allegedly barred them from criticizing President Donald Trump in the lead-up to his return to the White House.
Cofounder Ben Cohen is now publicly lobbying to buy Ben & Jerry’s back as Unilever prepares to spin off its entire ice cream division. The plea follows years of internal strife over the brand’s progressive messaging, culminating in a recently revealed claim that Unilever blocked the company from posting any anti-Trump political statement during his most recent inauguration. (RELATED: Ben & Jerry’s Parent Company Loses An Estimated $2.5 Billion After July 4 Tweet About ‘Stolen Indigenous Land’)
“Despite four decades of progressive social activism — and years of challenging policies under both Democratic and Republican presidents — criticizing Trump was now too…
