By Harshita Mary Varghese and Aditya Soni
February 27, 2025 – 7:46 AM PST
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(Reuters) – Warner Bros Discovery said it expects streaming profits to double this year and forecast at least 150 million subscribers for the business by 2026, setting a bold target as it benefits from the global rollout of Max and tight cost controls.
Shares of the company (WBD.O) rose more than 10% in early trading on Thursday as investors shrugged off a surprise loss for the fourth quarter due to ongoing declines in its traditional television business and weaker ad sales.
The results are the first since the company decided in December to separate its cable TV businesses from streaming and studio operations, laying the groundwork for a potential sale or spinoff of its TV business.
The split will allow WBD to take advantage of…
