By Reuters
February 24, 2025 – 7:25 AM PST
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(Reuters) – Starbucks (SBUX.O) said on Monday it would eliminate 1,100 corporate roles as CEO Brian Niccol pushes ahead with his turnaround efforts at the coffee chain that has been struggling with falling sales.
“We are simplifying our structure, removing layers and duplication and creating smaller, more nimble teams,” Niccol said in a letter to employees.
“Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration.”
Niccol was named CEO last year at a time when the company’s shares had lost 40% of their value from the 2021 high due to weak demand in the U.S. and China.
Credited with turning around burrito chain Chipotle Mexican Grill (CMG.N), he put in place “Back to Starbucks”…
