From the gritty rumble of Richard Petty’s Dodge Charger tearing up the ’70s to Dale Earnhardt’s black No. 3 Monte Carlo haunting the ’90s, NASCAR has always been about the Original Equipment Manufacturers (OEMs). Ford’s Thunderbird—think Bill Elliott’s 1985 speed blitz. Those who know the sport’s history knew there were more car manufacturers in the picture. Who can forget Buddy Baker breaking the 200 mph barrier in a Dodge Charger? Those were the glory days of stock racing, and that’s where NASCAR wants to return. Its efforts to bring new manufacturers to the sport haven’t been a secret.
Ever since the end of the 2024 season, NASCAR has been in a tussle to bring more OEMs to the table, and NASCAR President Steve Phelps has revealed the 4th manufacturer to challenge Ford, Toyota, and Chevy’s dominance is close to joining the sport.
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