TikTok‘s general manager of agency business for its U.S. arm left the social media platform.
This comes as a pending law would pressure China-based ByteDance to sell TikTok for the social media platform to be hosted by app stores in the United States. President Joe Biden signed the bill into law, but it will not go into effect until Jan. 19. President-elect Donald Trump has made it clear he would like the Supreme Court to stop the ban from going into effect.
TikTok is owned by ByteDance. The law would allow the president to decide which countries are deemed “foreign adversaries” and thus ban their apps from app stores.
Jack Bamberger’s last day was Friday, according to two sources cited by Adweek. Bamberger, the former general manager, joined in March 2024 to act as the middleman between the platform and its U.S. advertisers. TikTok’s North American head of ad…