Lawsuit over Target’s 2023 Pride Collection set to move forward

A lawsuit accusing Target of misleading shareholders following sales of its 2023 Pride Collection is set to move forward after the retail giant failed to have it dismissed in a Florida court.

The lawsuit had enough information to back accusations that Target deceived investors and customers about the social and political risks to the Pride-themed push, according to a report citing U.S. District Judge John Badalamenti.

The retail giant concentrated on LGBT-centered activism while overlooking serious negative responses to the 2023 campaign, the suit alleges.

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