Right from the start, we had this Venn diagram: On one side is creativity, and on the other side is productivity. And you might guess, right in the center is Canva. We really believe that people on the productivity side actually want to be more creative, and that people on the creative side want to be more productive. And so we really found that to be the sweet spot—it was a huge gap in the market that we saw right in the early days, and it’s where we’re continuing to invest very heavily.
What about you? How does Canva use Canva?
Extremely extensively, for literally everything. Our engineers do their engineering docs in Canva, we do all-hands, I do all of my product mock-ups in it. I’ve used it for decision decks and vision decks and onboarding and hiring and recruitment—name something, we’re using Canva for it very extensively.
Your peak valuation was $40 billion in 2021. A…
