The Macy’s Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock reached a record 31.3 million viewers on Thursday as Americans took in the annual Thanksgiving holiday with a dollop of TV tradition.
The 98th edition of the retail giant’s annual parade of marching bands, Broadway troupes, celebrities, floats and giant inflatable balloons through Manhattan grabbed and impressive 23.6 million viewers in its live airing on NBC alone from 8:30 a.m. to noon ET. That was strong enough to make the parade the most-watched entertainment special on linear TV since ABC’s Academy Awards telecast in February 2020.
“The Macy’s Thanksgiving Day Parade is an event in which we take enormous pride, and it’s an absolute joy to know that there was a…
