Bluesky is bigger than ever. But as the upstart social media service surges, the platform is facing some growing pains. Among them: The influx of new users has opened up new opportunities for scammers and impersonators hoping to capitalize on the attention — and Bluesky’s lack of a conventional verification system.
A recent analysis by Alexios Mantzarlis, director of the Security Trust and Safety Initiative at Cornell Tech found that 44 percent of the top 100 most-followed accounts on Bluesky had at least one “doppelganger,” with most looking like “cheap knock-offs of the bigger account, down to the same bio and profile picture,” Mantzarlis wrote in Faked Up.
Unlike many of its counterparts, which offer checkmarks and official badges to government officials, celebrities and other high profile accounts, Bluesky has a more hands-off approach to verification. Instead of…
